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Innovation Is Kitchen Impossible
Why the best teams test the recipe before inviting everyone to dinner
Oct 15
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Yetvart Artinyan
1
2
The Venture Leader’s Job Is Not to Be Right
Why the strongest leaders build confidence in their team’s ability to learn faster, rather than in the certainty of their first judgment
Oct 13
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Yetvart Artinyan
1
1
Pricing Is Not the Exception
Why founders should try to falsify their economic assumptions before committing to a business model that cannot survive
Oct 6
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Yetvart Artinyan
1
Every Job to Be Done Has a Trajectory
Why completing the customer's immediate job is not enough to know whether the solution changed what happens next
Oct 1
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Yetvart Artinyan
1
The More an Acquisition Needs Synergies, the More Evidence It Needs
Why acquiring proven traction creates a new burden of proof for transferability, integration, and the price paid
Sep 29
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Yetvart Artinyan
1
Does Your Organization Have a Second Immune System?
Why organizations need one system to optimize what they know—and another to validate what they don’t.
Sep 17
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Yetvart Artinyan
1
Innovation Management Is Not About Making Better Bets. It Is About Earning Better Decisions.
Why innovation governance should optimize Decision Readiness rather than project progress
Sep 10
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Yetvart Artinyan
The Press Secretary in Our Heads
Why plausible explanations keep weak innovation bets alive—and why stop conditions must be set before the evidence arrives
Sep 3
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Yetvart Artinyan
Overconfidence Starts When a Venture Pretends to Be a Company
A venture earns the right to become a company through market evidence, not hiring, funding, office spaces, roadmaps, or internal belief
Aug 27
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Yetvart Artinyan
1
Permanent Beta: When Software Updates Start Changing Judgement
Continuous updates made software easier to improve. AI makes it harder to know what changed, whether it still works, and who carries the cost when it…
Aug 13
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Yetvart Artinyan
1
Stop Treating “This Has Been Tried Before” as a Verdict
How founders can separate market evidence from investor logic, category bias, and outdated comparisons.
Aug 11
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Yetvart Artinyan
1
Innovation Is Not Chess. It Is Poker.
Why decision quality, learning and adaptation improve the odds—but never remove luck
Aug 6
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Yetvart Artinyan
2
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