INNOVATION& helps founders, executives, boards, product leaders, and strategy teams decide what to test, scale, stop, defer, or fund before commitment becomes expensive.
The weekly rhythm is simple:
Tuesday: a free article diagnosing one costly failure pattern in innovation, AI, strategy, product, or business model decision-making.
Wednesday: a follow up decision memo for paid subscribers that turns the diagnosis into criteria, questions, and stop/scale/defer logic.
Thursday: a deep dive article for paid subscribers that goes further into the strategic implications for leaders who fund innovation under uncertainty.
What readers get
I write about the topic clusters below and how to decide what to test, what to scale, what to stop, and what not to fund yet.
AI and capital allocation
Evidence before commitment
Business model and strategy
Jobs to Be Done and demand
Who it is for
For people responsible for innovation, strategy, product, ventures, transformation, and capital allocation under uncertainty.
Why subscribe
Subscribe if you want sharper thinking about evidence, assumptions, business models, customer demand, and commitment decisions.
I am available for executive sparring, advisory mandates, workshops, keynotes, and decision reviews for leaders working on innovation, AI, ventures, transformation, and capital allocation under uncertainty.



