Innovation& is not about doing more innovation.
It is about deciding where innovation is worth paying for, and where it isn’t.
The old playbook no longer works.
Markets shift faster than planning cycles.
Business models weaken before financials show it.
And too many organizations still mistake activity for progress.
This publication looks underneath the surface.
I write about how leaders make better investment and priority decisions under uncertainty, separate real opportunities from expensive distractions, reduce strategic risk before commitments scale, and renew relevance without chasing collapsing categories.
This is not about innovation as theatre or culture.
It is about judgment, trade-offs, and learning where learning still matters.
If you allocate capital, set priorities, or decide what to stop as much as what to pursue, you’ll feel at home here.
Who This Is For
Leaders and entrepreneurs making high-stakes decisions under uncertainty.
Operators and intrapreneurs navigating constraints and real downside risk.
Founders who know that workshops and pitch decks don’t fix weak business models.
If you are accountable for where resources go and how relevance is sustained, this is for you.
What You’ll Get
Weekly essays that cut through surface narratives and focus on decisions, trade-offs, and outcomes.
Decision tools and thinking aids to frame choices, test assumptions, and reduce risk before commitments scale.
Case analyses that show why companies succeed or fail, which signals were missed, and what could have been decided earlier.
What Makes This Different
No theatre. No fluff.
A decision-first lens informed by Jobs to Be Done and business model thinking.
A systems view of why organizations stall or misalign.
Insights shaped by real work with leadership teams, scale-ups, intrapreneurs, and boards.
This is not about inspiration.
It is about sense-making and better decisions before traction is assumed.
Why Subscribe
Free subscribers get weekly essays and notes to sharpen thinking under uncertainty.
Paid subscribers get deeper analyses, decision tools, the full archive, and subscriber-only Q&As.
This is not about predicting the future.
It is about improving decision quality before the future arrives.
Why Me
For more than 15 years, I’ve worked with leaders and organizations facing consequential decisions under uncertainty, across technology, finance, industry, public services, and scaling ventures.
I’ve seen capable teams fail not because of bad ideas, but because of weak decisions and misaligned systems. The patterns repeat. The leverage points are clear.
This newsletter shares those lessons and the thinking behind them.
Work With Me
I support organizations making high-stakes decisions under uncertainty, helping reduce the cost of being wrong before commitments scale.
This includes executive sparring, strategic risk and relevance assessments, portfolio evaluation, and decision-focused sessions with leadership teams or boards.
If the downside matters as much as the upside, we should talk.
I’m always open for a conversation.
