Bold insights, sharp tools, zero buzzwords.
Who It’s For
Executives steering transformation.
Intrapreneurs pushing boundaries.
Founders who know sticky notes and hackathons aren’t enough.
If you’re leading people through uncertainty and want to build what actually matters next—this is your home.
What You’ll Get
A weekly article: straight talk on innovation, stripped of fluff.
Practical frameworks & canvases: tools you can use with your team on Monday morning.
Case studies & playbooks: how real companies make (or break) innovation moves.
Why It’s Different
Most “innovation” writing is either trend-chasing or consultant-speak.
Here, you get:
Zero buzzwords—we cut through the noise.
Battle-tested insights from running bootcamps, advising leadership teams, and building tools for real organizations.
Clarity over hype—what matters, what doesn’t, and what you should do next.
Why Subscribe
Free readers get weekly sparks: notes and essays that challenge how you see innovation.
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Full articles
Tools, canvases, and decision guides.
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Why Me
I’ve spent 15+ years working with leaders, boards, and teams to turn ideas into traction.
From startup founders to established corporates, I’ve seen what works, what fails, and why.
This newsletter is my way of putting those lessons—and the tools behind them—directly in your hands.
Join Us
If you want innovation that’s clear, practical, and worth paying attention to—subscribe now.
About me
Yetvart Artinyan is an innovation expert, author, and coach who helps companies develop sustainable and future-oriented business models. With a solid background as an Audio and Video Engineer, a Bachelor in Sales and Marketing Management, and a Master of Advanced Studies in Digital Business, he combines technical expertise with strategic and digital competence.
Yetvart has further developed frameworks and methods that help companies effectively create customer-oriented innovation. His expertise in bridging innovation management and practical implementation makes him a sought-after consultant and speaker.
He regularly writes article on innovation methods and business model development. As a dedicated teacher and mentor, he shares his knowledge through workshops, lectures, and blogs.
Find more here: https://www.artinyan.com/en
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Get smarter about innovation with every issue. As a subscriber, you’ll unlock full access to deep dives, practical tools, and behind-the-scenes insights you won’t find anywhere else. No fluff, no noise—just high-signal content that helps you think sharper and build better.
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This isn’t just a publication—it’s a growing community of curious minds shaping the future of innovation. Jump into the comments, support the work with a subscription, or reach out if you’d like to co-author a piece or invite me to guest write for yours.
