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How to Read INNOVATION&
If you want to understand innovation beyond buzzwords — the real work of shaping relevance, redesigning business models, and making progress that matters — you’re in the right place.
INNOVATION& is built around five pillars:
1. Why Companies Kill Their Smartest Ideas
Why the most capable people and the best ideas die inside organizations.
→ The anatomy of corporate self-sabotage.
Read: https://innovationand.org/p/why-companies-kill-their-smartest?r=gnh4s
2. Innovation Readiness Is a Capability, Not a Mindset
Why innovation succeeds or fails long before the first idea appears.
→ Readiness is structure, incentives, and logistics.
Read: https://innovationand.org/p/corporate-innovation-readiness-is?r=gnh4s
3. Beyond the Opportunity Landscape
Why opportunity is not a market segment but a struggle for progress.
→ JTBD as a lens for real demand.
Read: https://innovationand.org/p/beyond-the-opportunity-landscape?r=gnh4s
4. Why Startups Really Fail
It’s not the money. It’s misalignment between the job, the model, and the system.
→ Failure is structural, not emotional.
Read: https://innovationand.org/p/why-startups-really-fail-looking?r=gnh4s
5. Rethinking Innovation Strategy
Disruption today hits identities, not categories. Relevance is the new differentiator.
→ A strategy playbook for the next decade.
Read: https://innovationand.org/p/beyond-disruption-rethinking-innovation?r=gnh4s
Essential Reference Pages
Innovation Glossary
The key concepts behind innovation strategy, JTBD, business model transformation, and systemic design.
Read: https://innovationand.org/p/innovation-glossary-key-concepts
Innovation Tools
Canvases, scorecards, and frameworks used by leaders across Europe.
Read: Tools and Playbooks
Why This Matters
Innovation isn’t about ideas.
It’s about progress—for customers, for teams, and for the business.
Everything here is designed to help you:
sense shifts earlier
redesign models before they crack
understand real customer progress
avoid blind spots and myths
build systems that stay relevant, not just busy
And to do it without the theater.
Welcome to INNOVATION&.
You’re now reading the work people send to CEOs, boards, and transformation teams when they want clarity.