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Pricing Is Not the Exception
Why founders should try to falsify their economic assumptions before committing to a business model that cannot survive
Oct 6
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Yetvart Artinyan
1
CONTINUOUS BUSINESS MODEL INNOVATION — CASE 03 / LEGO Did Not Win by Returning to the Brick
Fifteen business-model adaptations reveal how LEGO preserved a stable System in Play while expanding through new ages, stories, partners, channels…
Oct 2
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Yetvart Artinyan
1
Every Job to Be Done Has a Trajectory
Why completing the customer's immediate job is not enough to know whether the solution changed what happens next
Oct 1
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Yetvart Artinyan
1
September 2026
The More an Acquisition Needs Synergies, the More Evidence It Needs
Why acquiring proven traction creates a new burden of proof for transferability, integration, and the price paid
Sep 29
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Yetvart Artinyan
1
Innovation Automation Is Here. Now Sponsors Must Raise the Evidence Standard.
AI can automate the appearance of progress. Sponsors must distinguish generated plausibility from evidence that deserves commitment.
Sep 22
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Yetvart Artinyan
Does Your Organization Have a Second Immune System?
Why organizations need one system to optimize what they know—and another to validate what they don’t.
Sep 17
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Yetvart Artinyan
1
You Are Right. But This Is Not How We Do Things Here.
Why organizations ask innovators to challenge the norm, then treat them as the anomaly
Sep 15
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Yetvart Artinyan
Innovation Management Is Not About Making Better Bets. It Is About Earning Better Decisions.
Why innovation governance should optimize Decision Readiness rather than project progress
Sep 10
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Yetvart Artinyan
A Psychologically Safe Organization Can Still Refuse to Learn
Speaking up only creates value when governance can convert uncomfortable information into changed assumptions, tests, and decisions.
Sep 8
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Yetvart Artinyan
The Press Secretary in Our Heads
Why plausible explanations keep weak innovation bets alive—and why stop conditions must be set before the evidence arrives
Sep 3
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Yetvart Artinyan
The Marshmallow Challenge Starts Too Late
It teaches teams to prototype before they commit. But the decisions that determine whether anything should be built have already been made.
Sep 1
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Yetvart Artinyan
1
August 2026
CONTINUOUS BUSINESS MODEL INNOVATION — CASE 02 / Adobe’s Subscription Shift Was Only One Adaptation
Fourteen business-model adaptations reveal how Adobe repeatedly moved closer to the customer’s ongoing workflow—and captured more recurring value from…
Aug 31
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Yetvart Artinyan
1
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