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Innovation Blockbusters That Flopped: Why Boards Get Fooled
Every boardroom has seen it: a shiny innovation deck, promising prototypes, glowing pilot reports.
Oct 14
•
Yetvart Artinyan
Why Starbucks Failed in Switzerland: A Lesson on Business Model Misalignment
A few days ago, I walked past the Starbucks at Stauffacher in Switzerland—and it was closed.
Oct 13
•
Yetvart Artinyan
Problemism vs. Solutionism: When Insight Without Execution—or Execution Without Insight—Kills Innovation
First, top management or boards ignite projects, often fuelled by insights from foresight teams.
Oct 7
•
Yetvart Artinyan
1
September 2025
One Innovation Team, Five Customers, Three Solutions, Zero Results — Why Innovation Projects Collapse
How Jobs to be Done fixes misaligned innovation projects
Sep 30
•
Yetvart Artinyan
iPhone 17, iPhone Air, Apple Watch Series 11, Ultra 3 & SE 3: What Apple Says vs. What They’re Really Building
Apple’s September keynote delivered the usual headlines: the iPhone 17 with brighter displays and ProMotion 120 Hz, the sleek iPhone Air, the Apple…
Sep 23
•
Yetvart Artinyan
From Homo Possidens to Homo Utens: Why Startups Favor Access Over Ownership
If you look at economic history, one could argue it’s the story of the homo possidens—the human who accumulates possessions to gain power, security, and…
Sep 16
•
Yetvart Artinyan
The Graveyard of Tech-First Fantasies
Every few years, a new technology emerges and with it, a wave of hyped use cases.
Sep 9
•
Yetvart Artinyan
1
The Innovation Bridge: Turning Human Struggles into Business Wins
Why most innovation efforts stall, and how connecting JTBD with OKRs creates a bridge from unmet needs to measurable business impact.
Sep 2
•
Yetvart Artinyan
August 2025
Why Companies Kill Their Smartest People
And why that’s the fastest path to stagnation and death
Aug 26
•
Yetvart Artinyan
1
What you can learn from a Cup of Coffee at the End of the Road
What it really takes to sip a capsule coffee in a remote alpine library—and what collapses in the ecosystems when the road does.
Aug 19
•
Yetvart Artinyan
The Quiet Middle: Why Companies Overlook the Most Valuable Part of the Customer Journey
A personal trigger: an 85-year-old and a modern bank
Aug 12
•
Yetvart Artinyan
1
Put Your Hand on Your Heart: Should You Pay Meta or Just Be Honest?
Meta now gives you a choice in the European Union:
Aug 6
•
Yetvart Artinyan
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