INNOVATION& | Better Strategic Decisions Under Uncertainty

INNOVATION& | Better Strategic Decisions Under Uncertainty

Decision Memo: Synthetic Users Are Research. Synthetic Customers Are a Different Standard.
Tuesday’s article made the case that synthetic user tools are useful and synthetic customers are the problem: the real leadership question is not…
 • Yetvart Artinyan
Synthetic Users Are Useful. Synthetic Customers Are the Problem.
I was pitched the same idea three times in twelve months.
 • Yetvart Artinyan
The Customer Service Bot Is Not the Future If It Cannot Admit Failure
I chatted with a company chatbot today because of a simple customer question.
 • Yetvart Artinyan
Decision Memo: AI Makes Prediction Cheap. Commitment Still Costs.
Tuesday's article made the case that AI makes prediction cheaper, but does not make judgment or commitment cheaper: the real leadership question is not…
 • Yetvart Artinyan

June 2026

AI Makes Prediction Cheap. Commitment Still Costs.
I keep noticing the same confusion in discussions about AI and innovation.
 • Yetvart Artinyan
The AI Model Is Ready When the Next Dollar Has to Prove Itself
Improving a model is almost always possible.
 • Yetvart Artinyan
Decision Memo: Innovation Automation Is Here. Now Sponsors Must Raise the Evidence Standard.
When AI makes innovation artifacts cheap, sponsors must stop confusing polished activity with reduced uncertainty.
 • Yetvart Artinyan
Innovation Automation Is Here. Now Sponsors Must Raise the Evidence Standard.
The easiest story about AI and innovation is already everywhere.
 • Yetvart Artinyan
The Technology Is Not the Hard Part. The System Change Is.
Why established organizations keep adopting new technology without changing anything that matters.
 • Yetvart Artinyan
Decision Memo: The Plant Does Not Need More Data. It Needs Better Decisions.
The strategic commitment test for industrial suppliers moving beyond connected products
 • Yetvart Artinyan
The Plant Does Not Need More Data. It Needs Better Decisions.
An anonymized case study on industrial IoT, prediction, and the quiet battle for control inside process plants
 • Yetvart Artinyan
AI Agents Will Not Just Execute Work. They Will Rewire Accountability.
I have been spending time lately with AI agents.
 • Yetvart Artinyan
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