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The Hole in the Chair That Tells the Truth About Innovation
Walk into any cafeteria, office, or classroom, and you’ll spot a small detail that says a lot about innovation: the horizontal cutout at the top of a…
Nov 11
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Yetvart Artinyan
1
Why Startups Really Fail: Looking Beyond the Symptoms
During my master’s thesis, I spent months researching why startups fail.
Nov 10
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Yetvart Artinyan
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2
We’re Great at Inventing — Terrible at Deploying
The biggest gap in innovation isn’t creativity. It’s absorption. We keep inventing faster than we can integrate.
Nov 4
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Yetvart Artinyan
1
1
AI Is the New Internet: The Horizontal Revolution in Cognition
This article is inspired by an essay from Steve Blank, where he compared the automobile industry with the disruption of carriages and drew a bridge to…
Nov 3
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Yetvart Artinyan
1
October 2025
Horizontal Disruption: When Innovation Shifts Not Just Markets, but Values Between Entire Industries
In October 2025, the Nobel Prize in Economics honored work that fundamentally deepens our understanding of innovation and economic growth.
Oct 30
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Yetvart Artinyan
2
1
When Running Your Business Model Perfectly Becomes Your Greatest Weakness
Every company runs on a story.
Oct 28
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Yetvart Artinyan
1
1
Why European Startups Fail Before They Even Raise Capital
Europe has a vibrant startup scene, yet many founders fall into the same trap: they chase venture capital first instead of serving real demand.
Oct 27
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Yetvart Artinyan
1
How Jobs to Be Done Evolve in Education: Adjacent, Bundled, and Future Jobs
When people “hire” education, they rarely do it solely for the functional outcome of learning.
Oct 21
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Yetvart Artinyan
1
1
When the Factories Go Silent
What VW’s crisis in Saxony signals to business leaders about business model fragility
Oct 20
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Yetvart Artinyan
1
Innovation Blockbusters That Flopped: Why Boards Get Fooled
Every boardroom has seen it: a shiny innovation deck, promising prototypes, glowing pilot reports.
Oct 14
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Yetvart Artinyan
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3
Why Starbucks Failed in Switzerland: A Lesson on Business Model Misalignment
A few days ago, I walked past the Starbucks at Stauffacher in Switzerland—and it was closed.
Oct 13
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Yetvart Artinyan
1
Problemism vs. Solutionism: When Insight Without Execution—or Execution Without Insight—Kills Innovation
First, top management or boards ignite projects, often fuelled by insights from foresight teams.
Oct 7
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Yetvart Artinyan
1
2
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