INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

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March 2026

Growing Up With Constraints Taught Me the Only Skill That Still Matters - Learning Fast Without Shortcuts
I did not grow up surrounded by abundance, as the child of emigrants with two brothers.
 • Yetvart Artinyan
Would You Start This Business Again Today?
Why Future-Ready Companies Learn to Stop Before They Start
 • Yetvart Artinyan
Innovation Is Rarely New
A milkshake stays a milkshake in the same industry
 • Yetvart Artinyan
When Thinking Being “Right” Becomes the Enemy of Strategy
The article was inspired by something ordinary: a couple arguing.
 • Yetvart Artinyan
When Groups Make You Smarter — and When They Make You Blind
Every leadership team claims it values “diverse perspectives.”
 • Yetvart Artinyan
Why Professional Football Understands Strategy Better Than Most Companies
And why OKRs often fail exactly where league tables don’t
 • Yetvart Artinyan
The Illusion of “Done”: Why Venture Teams Fail When They Think in Parts Instead of Systems
Leaders know how established companies work.
 • Yetvart Artinyan
When Corporate Innovation Teams Turn Into Agencies, the Company Has Already Made Its Decision
Across the companies I know, a strange pattern is emerging.
 • Yetvart Artinyan
The Job LinkedIn Was Hired To Do - A JTBD Perspective
We live in an age where every platform is a stage for behavioral engineering.
 • Yetvart Artinyan
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