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The Press Secretary in Our Heads
Why plausible explanations keep weak innovation bets alive—and why stop conditions must be set before the evidence arrives
Sep 3
•
Yetvart Artinyan
The Marshmallow Challenge Starts Too Late
It teaches teams to prototype before they commit. But the decisions that determine whether anything should be built have already been made.
Sep 1
•
Yetvart Artinyan
1
August 2026
CONTINUOUS BUSINESS MODEL INNOVATION — CASE 02 / Adobe’s Subscription Shift Was Only One Adaptation
Fourteen business-model adaptations reveal how Adobe repeatedly moved closer to the customer’s ongoing workflow—and captured more recurring value from…
Aug 31
•
Yetvart Artinyan
1
Overconfidence Starts When a Venture Pretends to Be a Company
A venture earns the right to become a company through market evidence, not hiring, funding, office spaces, roadmaps, or internal belief
Aug 27
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Yetvart Artinyan
1
Early Research Is Not Expensive. Late Research Is.
The Moment Research Changes Its Job
Aug 25
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Yetvart Artinyan
1
AI Did Not Break Your OKRs. It Exposed Them.
When AI makes output cheap, organizations need stronger evidence of outcomes—not more impressive signs of activity.
Aug 20
•
Yetvart Artinyan
1
AI Is Not Just Automating Sales. It Is Redesigning the Salesperson.
Lower acquisition costs may come with a narrower human role, weaker market learning, and commercial judgement transferred into software.
Aug 18
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Yetvart Artinyan
1
Permanent Beta: When Software Updates Start Changing Judgement
Continuous updates made software easier to improve. AI makes it harder to know what changed, whether it still works, and who carries the cost when it…
Aug 13
•
Yetvart Artinyan
1
Stop Treating “This Has Been Tried Before” as a Verdict
How founders can separate market evidence from investor logic, category bias, and outdated comparisons.
Aug 11
•
Yetvart Artinyan
1
Innovation Is Not Chess. It Is Poker.
Why decision quality, learning and adaptation improve the odds—but never remove luck
Aug 6
•
Yetvart Artinyan
2
GPT Makes Ideas Cheap. Wrong Innovation Bets Remain Expensive.
Why the best innovation prompt starts with what would have to be true.
Aug 4
•
Yetvart Artinyan
1
July 2026
Welcome to A(I)verage Land
What happens when companies use AI to detach work from expertise instead of expanding what expertise can do?
Jul 30
•
Yetvart Artinyan
2
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