INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

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The Wrong Job: Why Swiss Hospitals Are Solving Problems No One Has Anymore
When a hospital director says, “We’ll survive by attracting more inpatients,” something is deeply wrong.
 • Yetvart Artinyan
When Social Media Stops Serving People: A Strategic and Innovation Reflection
Social media platforms are among the most influential technologies of our era, celebrated for connecting people across geographies and interests.
 • Yetvart Artinyan
How Margin Hubs Are Attracting Startups to Disruption
Imagine a world where the very parts of your business you rely on for profit are the first things startups target.
 • Yetvart Artinyan
AI and Leadership in Innovation: Becoming a Better Human, Not Just a Smarter Leader
AI doesn’t make leaders better.
 • Yetvart Artinyan

December 2025

Alignment in Innovation: Beyond the Buzzword
Personal note: This is my second free article this week, a little Christmas present for you my dear reader.
 • Yetvart Artinyan
AI Beyond the Obvious: How to Use Machines to Escape Mediocrity in Innovation (and Life)
It’s funny — most algorithms and AI models just keep pouring the same wine into new bottles.
 • Yetvart Artinyan
Growth Without Retention Is Expensive Turnover: Retention Is Strategy, Not Afterthought
Why losing the right customers silently is the most expensive form of growth.
 • Yetvart Artinyan
AI Won’t Replace HR. But It Will Expose What HR Is Actually For
How automation exposes the real jobs HR was meant to do
 • Yetvart Artinyan
Outside-In or Inside-Out? Why Real Transformation Starts (or Ends) with Identity
The Illusion of Change
 • Yetvart Artinyan
Lean Startup Is Wrong Without Customer Learning First
Lean Startup started as a discipline for reducing uncertainty.
 • Yetvart Artinyan
From Paper Maps to Smart Navigation: How Jobs to Be Done Evolve with Context
Imagine it’s 1990.
 • Yetvart Artinyan
The Costly Illusion of Control: Why Business Cases at the Start of Innovation Destroy Learning
A few weeks ago, I sat with an innovator over coffee.
 • Yetvart Artinyan
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