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AI Did Not Break Your OKRs. It Exposed Them.
When AI makes output cheap, organizations need stronger evidence of outcomes—not more impressive signs of activity.
Aug 20
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Yetvart Artinyan
1
AI Is Not Just Automating Sales. It Is Redesigning the Salesperson.
Lower acquisition costs may come with a narrower human role, weaker market learning, and commercial judgement transferred into software.
Aug 18
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Yetvart Artinyan
1
Permanent Beta: When Software Updates Start Changing Judgement
Continuous updates made software easier to improve. AI makes it harder to know what changed, whether it still works, and who carries the cost when it…
Aug 13
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Yetvart Artinyan
1
Stop Treating “This Has Been Tried Before” as a Verdict
How founders can separate market evidence from investor logic, category bias, and outdated comparisons.
Aug 11
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Yetvart Artinyan
1
Innovation Is Not Chess. It Is Poker.
Why decision quality, learning and adaptation improve the odds—but never remove luck
Aug 6
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Yetvart Artinyan
2
GPT Makes Ideas Cheap. Wrong Innovation Bets Remain Expensive.
Why the best innovation prompt starts with what would have to be true.
Aug 4
•
Yetvart Artinyan
1
July 2026
Welcome to A(I)verage Land
What happens when companies use AI to detach work from expertise instead of expanding what expertise can do?
Jul 30
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Yetvart Artinyan
2
Okay. Okay. Got it. The Reader Is Not Hiring the Article.
Why paywalls often monetize access when customers are trying to buy progress—and why I have always felt uncomfortable with that.
Jul 28
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Yetvart Artinyan
2
CONTINUOUS BUSINESS MODEL INNOVATION — CASE 01 / Netflix Did Not Pivot Once
Fourteen business-model adaptations reveal how Netflix repeatedly changed the element that had become the constraint on its next stage of growth.
Jul 27
•
Yetvart Artinyan
2
The Business Model Decides What the Technology Becomes
This morning I read a piece on SRF about a team at ETH Zürich that has spent nearly a decade building a chip to fight deepfakes. The chip sits directly…
Jul 23
•
Yetvart Artinyan
1
The Dark S(AI)de of Innovation Automation
AI can generate ideas. It cannot make weak opportunities worth pursuing.
Jul 21
•
Yetvart Artinyan
When Prediction Gets Cheap, Judgment Becomes the Job
The new bottleneck is not development
Jul 16
•
Yetvart Artinyan
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