Innovation Decisions

Okay. Okay. Got it. The Reader Is Not Hiring the Article.

Why paywalls often monetize access when customers are trying to buy progress—and why I have always felt uncomfortable with that.

Jul 28 • Yetvart Artinyan

The Business Model Decides What the Technology Becomes

This morning I read a piece on SRF about a team at ETH Zürich that has spent nearly a decade building a chip to fight deepfakes. The chip sits directly…

Jul 23 • Yetvart Artinyan

When Prediction Gets Cheap, Judgment Becomes the Job

The new bottleneck is not development

Jul 16 • Yetvart Artinyan

Some Startup Ideas Are Too Systemic to Be Sold as Tools

I have worked on innovation projects and co-founded startups where the real difficulty was not the product.

Jul 14 • Yetvart Artinyan

IoT: The Internet and the Thing Were Never the Hard Part

The technology worked. That was almost the whole problem.

Jul 9 • Yetvart Artinyan

Synthetic Users Are Useful. Synthetic Customers Are the Problem.

I was pitched the same idea three times in twelve months.

Jul 7 • Yetvart Artinyan

The Customer Service Bot Is Not the Future If It Cannot Admit Failure

I chatted with a company chatbot today because of a simple customer question.

Jul 2 • Yetvart Artinyan

AI Makes Prediction Cheap. Commitment Still Costs.

I keep noticing the same confusion in discussions about AI and innovation.

Jun 30 • Yetvart Artinyan

The AI Model Is Ready When the Next Dollar Has to Prove Itself

Improving a model is almost always possible.

Jun 25 • Yetvart Artinyan

The Technology Is Not the Hard Part. The System Change Is.

Why established organizations keep adopting new technology without changing anything that matters.

Jun 18 • Yetvart Artinyan

The Plant Does Not Need More Data. It Needs Better Decisions.

An anonymized case study on industrial IoT, prediction, and the quiet battle for control inside process plants

Jun 16 • Yetvart Artinyan

AI Agents Will Not Just Execute Work. They Will Rewire Accountability.

I have been spending time lately with AI agents.

Jun 11 • Yetvart Artinyan

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