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Innovation Management Is Not About Making Better Bets. It Is About Earning Better Decisions.
Why innovation governance should optimize Decision Readiness rather than project progress
Sep 10
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Yetvart Artinyan
A Psychologically Safe Organization Can Still Refuse to Learn
Speaking up only creates value when governance can convert uncomfortable information into changed assumptions, tests, and decisions.
Sep 8
•
Yetvart Artinyan
The Press Secretary in Our Heads
Why plausible explanations keep weak innovation bets alive—and why stop conditions must be set before the evidence arrives
Sep 3
•
Yetvart Artinyan
The Marshmallow Challenge Starts Too Late
It teaches teams to prototype before they commit. But the decisions that determine whether anything should be built have already been made.
Sep 1
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Yetvart Artinyan
1
Early Research Is Not Expensive. Late Research Is.
The Moment Research Changes Its Job
Aug 25
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Yetvart Artinyan
1
Permanent Beta: When Software Updates Start Changing Judgement
Continuous updates made software easier to improve. AI makes it harder to know what changed, whether it still works, and who carries the cost when it…
Aug 13
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Yetvart Artinyan
1
Stop Treating “This Has Been Tried Before” as a Verdict
How founders can separate market evidence from investor logic, category bias, and outdated comparisons.
Aug 11
•
Yetvart Artinyan
1
Innovation Is Not Chess. It Is Poker.
Why decision quality, learning and adaptation improve the odds—but never remove luck
Aug 6
•
Yetvart Artinyan
2
Okay. Okay. Got it. The Reader Is Not Hiring the Article.
Why paywalls often monetize access when customers are trying to buy progress—and why I have always felt uncomfortable with that.
Jul 28
•
Yetvart Artinyan
2
The Business Model Decides What the Technology Becomes
This morning I read a piece on SRF about a team at ETH Zürich that has spent nearly a decade building a chip to fight deepfakes. The chip sits directly…
Jul 23
•
Yetvart Artinyan
1
When Prediction Gets Cheap, Judgment Becomes the Job
The new bottleneck is not development
Jul 16
•
Yetvart Artinyan
Some Startup Ideas Are Too Systemic to Be Sold as Tools
I have worked on innovation projects and co-founded startups where the real difficulty was not the product.
Jul 14
•
Yetvart Artinyan
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