Why Starbucks Failed in Switzerland: A Lesson on Business Model Misalignment
A few days ago, I walked past the Starbucks at Stauffacher in Switzerland—and it was closed. For a brand that has dominated coffee culture worldwide, seeing an empty store in a prime location is striking. The problem isn’t the coffee. It isn’t the price. It isn’t even brand awareness. The real issue lies in the (outdated) business model and how it inter…
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