INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

When Social Media Stops Serving People: A Strategic and Innovation Reflection

Yetvart Artinyan's avatar
Yetvart Artinyan
Jan 19, 2026
∙ Paid

a close up of a toy
Photo by Gaspar Uhas on Unsplash

Social media platforms are among the most influential technologies of our era, celebrated for connecting people across geographies and interests. Yet beneath the surface lies a structural tension: most networks are optimized not to serve users, but to capture attention. Success is measured in clicks, session lengths, and …

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