INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

Stop saying ‘Fail Fast’ – it’s terrible advice

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Yetvart Artinyan
May 06, 2025
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When was the last time someone congratulated you for making a mistake in the name of learning in experiments? Can’t remember? Exactly.

Everyone in the innovation scene loves repeating the mantra: “Fail Fast.” As if it were some sacred rule—fail quickly, learn a lot, and somehow, success will magically appear. But let’s be real: what a load of nonsense! N…

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