Stop saying ‘Fail Fast’ – it’s terrible advice

When was the last time someone congratulated you for making a mistake in the name of learning in experiments? Can’t remember? Exactly.

Everyone in the innovation scene loves repeating the mantra: “Fail Fast.” As if it were some sacred rule—fail quickly, learn a lot, and somehow, success will magically appear. But let’s be real: what a load of nonsense! N…