Put Your Hand on Your Heart: Should You Pay Meta or Just Be Honest?
Meta now gives you a choice in the European Union:
Pay for Facebook and Instagram (CHF 7/Mt in Switzerland).
Or keep using them for free — and let them monetize your data officially for advertisement.
“Critics say the approach borders on extortion and turns privacy into a luxury — available only to those who can afford it.”
– SRF Espresso, Aug 6, 2025
Cue the outrage:
Too expensive. Too manipulative. Too unfair.
But this shift from Meta is less about extortion and more about something we've all avoided:
Admitting what these platforms actually do for us — and what we’re willing to trade in return.
What Meta Actually Does for You
If you think Facebook and Instagram are just time-killers or mindless entertainment, you’re missing the real value.
From a Jobs to be Done perspective, Meta helps users make real progress in their lives. It does jobs we care about, often without us realizing:
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