INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

Innovation isn’t broken — But it’s a lie in most corporates

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Yetvart Artinyan
May 27, 2025
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Every CEO claims they want innovation (at least they say so). They put it in annual reports. They build labs. They run hackathons. But when you look under the hood, most so-called innovation units are theatre. No skin in the game. No real risks. No decisions with consequences. Just career-minded employees playing at startups, tucked safely inside slow, …

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