INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

Horizontal Disruption: When Innovation Shifts Not Just Markets, but Values Between Entire Industries

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Yetvart Artinyan
Oct 30, 2025
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In October 2025, the Nobel Prize in Economics honored work that fundamentally deepens our understanding of innovation and economic growth. The laureates – Philippe Aghion, Peter Howitt, and Joel Mokyr – extend Joseph Schumpeter’s concept of “creative destruction,” first formulated in 1942. Schumpeter recognized that innovation is not a gentle addition o…

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