INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

Corporate Innovation Readiness Is a Capability, Not a Gift

Why some companies navigate uncertainty with confidence while others freeze — and what separates the two.

Yetvart Artinyan's avatar
Yetvart Artinyan
Jun 30, 2025
∙ Paid

Most organizations talk about innovation as if it were a belief system or cultural trait. “We need an innovation mindset.” “We have to be more entrepreneurial.” “We need creative people.” These statements sound good in executive meetings, but they create the illusion that innovation is driven by personality, talent, or inspiration.

It isn’t.

Innovation re…

User's avatar

Continue reading this post for free, courtesy of Yetvart Artinyan.

Or purchase a paid subscription.
© 2026 Yetvart Artinyan · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture