INNOVATION& by Yetvart Artinyan

INNOVATION& by Yetvart Artinyan

Corporate Innovation Readiness Is Not a Mindset. It’s an Operating Condition

Yetvart Artinyan's avatar
Yetvart Artinyan
Jun 30, 2025
∙ Paid
Share

Most organizations say they want innovation.
Few are prepared to deal with what it actually requires.

Innovation isn’t just about building up teams, generating ideas or running pilots.
It’s about building the organizational entrepreneurial capacity to learn and adapt faster than the world around you changes.

That requires more than creativity. It requires tension, ambiguity, political capital, and a tolerance for things that don’t yet make sense on a spreadsheet.

And this is where most corporations quietly fall apart.

Why Innovation Fails Quietly in Mature Organizations

In early-stage startups, innovation is survival. In corporations, it’s optional—until it’s not.

Large organizations are built for scale, repeatability, and control.
Innovation, by contrast, requires variation, exploration, and risk. These two logics clash. Not philosophically—but structurally.

That’s why innovation doesn’t die in workshops. It dies when:

  • Legal delays a prototype by six weeks

  • Budget cycles force short-term KPIs on long-horizon bets

  • Middle management buffers bad news to keep the peace

  • Good ideas are judged through the lens of today’s P&L

And so, over time, innovation becomes symbolic.
A campaign. A lab. A quarterly update.
But not a capability.

Innovation Readiness Is a Systems Question

If you want innovation to survive past the pilot phase, you need to ask a different question:

Is the system we’ve built actually capable of supporting non-linear progress?

Innovation readiness is not a mindset. It’s an operating condition. It shows up in behaviors, structures, incentives, and language. And it’s either there—or it’s not.

To make this visible, we use a framework called the Innovation Readiness Scorecard. It helps surface the hidden constraints that quietly sabotage even the most promising ideas.

Five Dimensions That Matter More Than Your Tech Stack

These five areas aren’t exhaustive, but they’re non-negotiable. If any of them are fundamentally broken, your innovation efforts will stay stuck at the edges.

Keep reading with a 7-day free trial

Subscribe to INNOVATION& by Yetvart Artinyan to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Yetvart Artinyan
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture