Rethinking Innovation Strategy: How to Lead Beyond Disruption in a Post-Crisis Economy

Why Christensen’s insight still matters — and why the next decade demands a broader, deeper strategic lens.

It’s the pattern Clayton Christensen captured so brilliantly — and echoed by countless thinkers since: disruption starts small, outside the incumbent’s field of vision, and eventually rewrites the game.
That playbook shaped how we built, defended, and measured business models for decades.

But something has changed.