<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://innovationand.org/p/iot-the-sensor-was-never-the-hard</loc><news:news><news:publication><news:name>INNOVATION&amp; | Better Strategic Decisions Under Uncertainty</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-09T13:41:09+00:00</news:publication_date><news:title>IoT: The Internet and the Thing Were Never the Hard Part</news:title></news:news></url><url><loc>https://innovationand.org/p/decision-memo-synthetic-users-are</loc><news:news><news:publication><news:name>INNOVATION&amp; | Better Strategic Decisions Under Uncertainty</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-08T14:44:48+00:00</news:publication_date><news:title>Decision Memo: Synthetic Users Are Research. Synthetic Customers Are a Different Standard.</news:title></news:news></url></urlset>